Organizational Impact Paper

Companies use creativity and innovation to reinvent, transform and transition their go and ware they offer to accommodate the current grocery deprivation and demands. Change can be a tricky post for companies that do not have an forward-looking program. Innovation plays a vital purpose with transitions and modifications for a business strategy that entice up stakes provide a competitive edge, coming upon and exceeding the customer?s expectations and lastly the viability of the company. NikeNike was cultivated in 1962 by deal around Phil Knight who saw a gap in the market of athletic shoes. Nike had a clayey change on its merchandising and product when it introduced the Air Nikes, featuring Michael Jordan, the ? tho Do It? slogan and the ?Bo Knows? commercial. These innovative factor ins have made Nike more recogniz able and popular to consumers worldwide. Nike has been able to modify its product and function through its innovative marketing strategy. Nike?s Customer basis strategy is taken from the military rank of its product ground on customer benefits, customer needfully, and product features. Nike has succeeded in innovating engineering science with fashion to cater to customer needs on a global level. Nike currently seeks protrude innovative ways to progress to advance athletic product and methods to which let the cat out of the bag creatively to the current market. The success of Nike is based on a marketing business model that weighs current factor and trends in the market. If Nike continues to innovate new ideas for there services and product, the institution entrust be able to maintain their current role in innovative leadership, product development and marketing in the sports-wear industry. MicrosoftMicrosoft was found in 1975 and has become the world leader in computer software program services, applications, and solutions (Human resource management, 2008). Microsoft leads the way in creativity and innovati on providing software and hardware products ! for individuals and organizations. Microsoft offers product... If you want to get a full essay, show it on our website: OrderEssay.net

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